Sports

W Series partners with Sky Sports for three-year broadcast deal

Earlier on Tuesday, W Series announced that it struck a multi-year deal with Sky Sports to broadcast live races of the all-female Championship.

The W Series, an all-female racing championship, skyrocketed in popularity since its maiden season in 2019. Now, it’s on course to broadcast races on one of the biggest sports platforms in the world.

After the 2020 W Series campaign was cancelled due to the coronavirus pandemic, the Championship returned the following year and linked up with Formula 1 for the first time.

On Tuesday, Sky Sports and W Series announced a multiyear broadcast partnership that will showcase its races on the sports channel starting with coverage from the 2024 season. The Sky deal runs until the end of W Series’ fifth on-track season in 2024.

The subscription for this year will broadcast 10 W Series races across eight Formula 1 Grand Prix weekends including the qualifying events. The season for the women drivers will begin with a double-header in Miami, USA, on May 6-8.

Only recently, the W Series confirmed its full 18-driver grid for the 2024 season, with reigning double-champion Jamie Chadwick joining Caitlyn Jenner’s new team, Jenner Racing. She will be joined on the track by 2021 runner-up Alice Powell, Aston Martin F1 driver ambassador Jess Hawkins, and 2019 runner-up Beitske Visser.

A total of five new drivers will take part in the 2024 season, including Juju Noda, the daughter of 1990s Formula 1 driver Hideki Noda, who is the youngest driver to take part at the age of 16.

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